Ama K.
Sample The first 90 days plan helped
Started a new PM job last month and used the plan directly. It made the first weeks much calmer.
Product management fundamentals: from problem to roadmap
Learn how product managers frame problems, talk to customers, prioritise, build roadmaps and work with engineering to ship outcomes
Created by Daniel Adeyemi
- Updated September 2026
- English
- Beginner
What you will learn
- Describe the core responsibilities of a product manager
- Write a clear problem statement backed by evidence
- Separate outcomes from outputs and choose useful metrics
- Prioritise opportunities with RICE and explain trade offs
- Build and communicate a now, next, later roadmap
- Write user stories and a one page spec for engineers
- Plan a launch and measure whether it worked
Course content
What product managers actually do
Discovery basics for product managers
- Article: Customer interviews for PMs 10 min
- Article: Opportunity solution trees 10 min
- Article: Testing assumptions cheaply 9 min
- Article: Competitive analysis without copying 8 min
Prioritisation
- Article: RICE and ICE scoring 10 min
- Article: Cost of delay and sequencing 9 min
- Article: Saying no with reasons 8 min
- Article: Trade offs with stakeholders 9 min
Roadmaps that survive reality
- Article: Now, next, later roadmaps 9 min
- Article: Outcome focused roadmaps 9 min
- Article: Communicating the roadmap 8 min
- Article: Updating plans when things change 7 min
Working with design and engineering
- Article: User stories and acceptance criteria 10 min
- Article: The one page spec 10 min
- Article: Backlog refinement 8 min
- Article: Working rhythms: sprints and kanban 9 min
Launching and learning
- Article: A launch checklist 9 min
- Article: Measuring impact after release 9 min
- Article: Retrospectives and continuous improvement 7 min
- Article: Your first 90 days as a product manager 9 min
- Quiz: Final check 6 min
Requirements
- No product management experience required
- Curiosity about how software products are built
Description
Product management is one of the most talked about roles in tech and one of the least clearly taught. New product managers often learn by trial and error, picking up frameworks without understanding when they apply. This course gives you a clear, practical foundation in what product managers do and how to do it well.
What you will learn
We follow one running example, a scheduling tool for small clinics, through a full product cycle: understanding a problem, talking to customers, choosing what to build, planning a roadmap, working with design and engineering, launching and measuring results.
- Frame problems clearly before jumping to solutions
- Run simple customer conversations and turn them into insight
- Separate outcomes from outputs and choose meaningful metrics
- Prioritise with RICE and honest judgement, and say no with reasons
- Build a now, next, later roadmap focused on outcomes
- Write specs and user stories that engineers can act on
- Launch, measure and learn from what you shipped
Who it is for
This course is for aspiring product managers, people who have just moved into the role, and designers, engineers or analysts who work closely with product managers and want to understand the job. No prior product experience is needed.
Every section includes a template: a problem statement, an interview guide, a prioritisation sheet, a roadmap, a one page spec and a launch checklist. You can use them straight away in your own work.
Who this course is for
- Aspiring and new product managers
- Designers, engineers and analysts moving towards product roles
- Founders who manage their own product
Instructor
Daniel Adeyemi
Product manager teaching the fundamentals of shipping the right thing, one decision at a time
- 4.4 instructor rating
- 16 reviews
- 6,870 students
- 2 courses
- Sample
I have worked as a product manager on B2B and consumer software, mostly in teams of five to fifteen engineers. My day is spent talking to customers, deciding what not to build, writing specs and keeping engineering, design and the business pointed at the same problem.
I teach the fundamentals that new product managers rarely get taught directly: framing problems, writing clear specs, prioritising with evidence, running a roadmap that survives contact with reality, and measuring whether a release worked.
My courses use one running example product, so the frameworks always land on something concrete. I share my own templates and the mistakes that taught me why they look the way they do.
Student reviews
Kateryna D.
Sample The clearest intro to the role
I moved from support into product and this gave me a structure for everything I was doing by instinct. The problem statement template is gold.
Pablo R.
Sample Templates I use every week
The one page spec and launch checklist are now standard in my team. Short lessons that respect your time.
Lea M.
Sample Changed how I talk to stakeholders
Saying no with reasons and the trade off meeting role play were the most useful lessons for me.
Jamal W.
Sample Outcomes over outputs, finally
Our team was measured on features shipped. After this course I proposed outcome metrics and leadership agreed.
Tom F.
Sample Clear and practical
Explains frameworks with when to use them and when not to. That is rare.
Sara N.
Sample Great running example
The clinic scheduling case kept frameworks grounded. I wanted a bit more on B2C products.
Helen G.
Sample Solid for new PMs
Prioritisation section was honest about the limits of scoring models, which I appreciated.
Viktor S.
Sample Basic if you have experience
If you have been a PM for a few years, much of this will be familiar. Good for my junior colleagues though.
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